Managing the removal of negative customer reviews is a legitimate concern for many businesses, but it’s essential to understand that negative reviews don’t necessarily have to be removed at all costs.
1. Engage in constructive dialogue
Before trying to delete a review, try to engage in a constructive dialogue with the unhappy customer. Often, open and empathetic communication can resolve the problem at source, and the customer may decide to withdraw his negative opinion on his own.
ID Reviews lets users revise their reviews. If you’ve successfully solved the customer’s problem, invite them to update their review to reflect their new experience.
2. Encourage the generation of positive reviews
Finally, the best defense against negative reviews is to cultivate a solid base of positive reviews. Invite your satisfied customers to leave reviews and share their positive experiences. The more positive reviews you accumulate, the less impact negative reviews will have.