Social media play an increasingly important role in the way companies interact with their customers.
Our ID Reviews platform enables integration with Facebook customer reviews
1. The power of recommendation
When a customer shares their positive experience with a product or service on Facebook, they effectively recommend that product or service to friends and family, extending the reach of the recommendation. This creates a snowball effect where other users can be encouraged to try the product or service, based on the trust they place in their friend’s opinion. This clearly demonstrates the power of recommendation within the Facebook community.
2. Impact on credibility
Having a Facebook page dedicated to your company with reviews, but also responding on this page to reviews and comments shows that you are transparent, and this builds consumer confidence.
3. Extended scope
Positive recommendations and favorable reviews on your Facebook page can appear in the news feeds of the friends of users who have left these reviews. This can extend your company’s reach.
4. Competitive comparison
Customers can compare your company’s reviews with those of your competitors, which can influence their choice.
5. Visibility on new flows
Reviews, especially positive recommendations, may appear in the news feeds of friends of the user who left the review. This can increase the company’s visibility among the customer’s friends and family.